This week featured discussion on topics including EX, DXA, and brand development. Here’s the TL:DR version:

Brand Development

• ​@julian.silva inquired about convincing small companies to invest in brand development

  • ​@Aggarwal  recommended using successful examples like Patagonia and Warby Parker to illustrate the benefits of strong brand equity.
  • ​@Chee Heng_SZ  highlighted the risks of neglecting brand growth, including stagnation
  • Read the full conversation 
• ​@jbk asked how brands can rebuild trust after failures
  • ​@ScottG  noted that brand resilience is tested in crises and can even turn into advocacy sharing, “When the response doesn’t match the impact, it has lasting effects.”
  • Read the full conversation

Employee Engagement

• ​@Aggarwal asked about trends in employee engagement surveys
  • ​@pamelalbeck  shared the pros and cons of lengthy surveys. Additionally, she’s excited about how incentives in 2025 will affect response rate. Is offering gift cards still a good incentive strategy?
  • Read the full conversation 

Digital Experience Analytics

• ​@AlexandreLeduc sought DXA best practices
  • He’s in the early stages of utilizing DXA and is seeking advice on common errors to avoid. Have experience with DXA? Share your knowledge here!